Apple iPhone 15 Pro Max emerges as top best-selling smartphone in Q1: Counterpoint
Counterpoint estimates that Pro iPhone have become the major revenue drivers for Apple, contributing over 60% of its sales value in Q1 2024. “The iPhone 15 Pro Max performed well despite its first price increase since the launch of the Pro series in 2019, indicating a strong consumer desire for the extra features the Pro line offers,” Counterpoint said.